Line Shopping
Comparing odds across multiple sportsbooks to find the best available price on a specific bet.
Like comparing gas prices at three stations on your route -- same product, sometimes very different prices.
Why it matters
Line shopping is the single easiest way to improve your results. Getting -108 instead of -115 on every bet adds up enormously.
How DMP uses this
DMP aggregates odds from multiple books so you can instantly see which book offers the best price on any prop.
Common mistake
Being loyal to one sportsbook -- loyalty costs you money. Always bet at the book with the best price.