Price
The odds attached to a bet, expressed as the cost of wagering. In sports betting, "price" and "odds" are interchangeable. A better price means better odds for the bettor.
Like comparing gas prices across stations: a few cents per gallon adds up to real money over a year of fill-ups.
Why it matters
Shopping for the best price across books is one of the simplest edges in betting. Even small price differences compound massively over time.
How DMP uses this
DMP displays odds from multiple sportsbooks so you can instantly compare prices and find the best available number for any prop.
Common mistake
Ignoring price differences of 5-10 cents between books — over hundreds of bets, this leaks thousands of dollars in expected value.