Price Sensitivity
How much a small change in odds affects the expected value of a bet. Higher edge bets are less price-sensitive.
Like airline tickets -- sometimes you should buy now because waiting risks the price jumping, not dropping.
Why it matters
Understanding price sensitivity tells you when to grab a line immediately vs. when you can wait for a better price.
How DMP uses this
DMP shows EV at current odds so users can see how price-sensitive each opportunity is before deciding to bet.
Common mistake
Waiting for better odds on a barely +EV play -- by the time you get a better price, it might be gone entirely.