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Market Structure
Understand sportsbook limits, how edges decay, and the realities of sustainable betting.
You should read this if:
You want to understand how the sportsbook industry works: square vs sharp books, limits, and sustainability.
Prerequisites: How DMP Helps
Next step: Market Quality →
After this section you'll say:
"Edges decay"
1
Why Sportsbooks Limit Bets
Understanding why winning bettors get limited and what it means.
Core6 min
2
Square Books vs Sharp Books
Not all sportsbooks are created equal. Learn the difference between recreational and professional-oriented books.
Core7 min
3
How Sportsbooks Copy Each Other
Square books follow sharp books. Understanding this timing creates opportunities.
Core8 min